Traditionally served in a shot form, Ginjinha is often enjoyed with a piece of the fruit resting at the bottom of the cup, adding a burst of flavor to each sip. This cherished liqueur is particularly popular in Lisbon, Alcobaça, Óbidos, Marvão, Covilhã, and the Algarve region. In fact, the Serra da Estrela ginja, centered around Covilhã, has even obtained protected designation of origin status.

The history of Ginjinha can be traced back to the Praça de São Domingos in Lisbon, where the first establishment to commercialize this iconic drink was located. It was a Galician friar named Francisco Espinheira, from the Church of Santo António, who had the brilliant idea of infusing ginja berries in aguardente, sweetening it with sugar, water, and adding a touch of cinnamon. The immediate success of this concoction made Ginjinha the quintessential drink of Lisbon. The business has remained in the hands of the fifth generation of the same family since then.

Each year, approximately 150,000 liters of Ginjinha are produced, with the majority consumed within Portugal itself. Only about 10% of the production is exported, with the United States being the primary destination. While Ginjinha can be found throughout Portugal, it holds a special significance in the Oeste and Lisbon regions. In Óbidos, it is even customary to serve Ginjinha in small edible chocolate cups, enhancing the overall experience of savoring this delightful liqueur.

Ginjinha captures the spirit of Portuguese culture and tradition, offering a taste that is both unique and memorable. Its sweet and tangy flavor profile, coupled with the warming sensation of the alcohol, creates a sensory experience that lingers long after the last sip. Whether you find yourself strolling through the streets of Lisbon or exploring the charming town of Óbidos, indulging in a shot of Ginjinha allows you to connect with the rich heritage of Portugal's cherished liqueur.

So, if you have the opportunity to visit Portugal, be sure to savor the exquisite taste of Ginjinha. Immerse yourself in the lively atmosphere of a local tavern, take a moment to appreciate the craftsmanship and history behind this beloved liqueur, and allow Ginjinha to leave a lasting impression on your palate and your memories of Portugal.